Programs. Audiences love them- they want to know who is who, what's coming up, if there is an intermission, are there gunshots or confetti...all sorts of things.
This year we are experimenting with a new program called Playbillder, which is sponsored by Playbill (the company that provides all programs used on Broadway). The company provides an online template and we fill in the information as needed- cast, scene breakdown, cast bios, acknowledgements- anything that we want the audience to know.
Here's a look at the very front of the program- the inside will be revealed next week!